Consist of all posts related to digital marketing fundamentals
What is Attention Economy and how does it affect the content creation industry? From an economic standpoint, scarcity is the underlying definition of any economy. When human attention is viewed as a commodity, it gives rise to the attention economy.…
Top 4 videos of September'20 which should be on your watchlist! 1) Content Creation Vs Content Marketing! The Term 'content marketing' is getting used in and out, everywhere these days. Infact, a lot of things getting labeled as content marketing…
The scriptwriter’s job is very challenging. Wonder why?? Look at the IMDb top movies list of all time. The Shawshank Redemption, The Godfather, The Dark Knight…It’s a long list. However, what is interesting to note is that the central theme(read:…
What will you do when someone throws a challenge at you to do what you kept deferring for ages?Many of us will simply reject it as usual and ignore it. Only, few will trust their instinct and take the plunge.…