The Attention Economy: It’s not about you Anymore!

What is Attention Economy and how does it affect the content creation industry? From an economic standpoint, scarcity is the underlying definition of any economy. When human attention is viewed as a commodity, it gives rise to the attention economy. While so many things strive for our attention, it can be challenging to keep yours … Read more

Top 4 Videos of September’20

Top 4 videos of September'20 which should be on your watchlist! 1) Content Creation Vs Content Marketing! The Term 'content marketing' is getting used in and out, everywhere these days. Infact, a lot of things getting labeled as content marketing are anything but that.This short video capsule will establish the difference between content creation and … Read more

Customer Avatar: who is your ideal customer?

The scriptwriter’s job is very challenging. Wonder why?? Look at the IMDb top movies list of all time. The Shawshank Redemption, The Godfather, The Dark Knight…It’s a long list. However, what is interesting to note is that the central theme(read: content) of these great movies has always been one of the major factors in their … Read more